In the Era of Digital Intelligence, Marketing Management: Changes and Remains Unchanged!
By leveraging AI and digital tools, Shein has been able to build its own team to use digital means to capture data and analyze consumer needs. The integration of AI has enabled Shein to empower its “small order quick return” capability in the production field and flexible supply chain. In this article, we examine the changes in marketing management in the era of digital intelligence and explore how Shein has leveraged AI to gain a competitive edge. The integration of AI into marketing has opened up a world of possibilities. In this article, we explore the changes and enduring principles of marketing management in the digital intelligence era, with a focus on how fashion retailer Shein has leveraged AI to revolutionize its strategies. #AI #Marketing #Shein
